koreamarketing

Naver Post to End Service : Understanding the Decision Behind Its Closure

On April 30, 2025, Naver Post will officially shut down, marking the end of its 12-ear journey since its launch in 2013. Despite the current popularity of text-based platforms like newsletters, Threads, and Brunch, why has Naver decided to discontinue this service? What Is Naver Post?Naver Post is a mobile-optimized content platform tailored for professional creators. Unlike Naver Blog, which of..

마케팅 2024. 12. 17. 00:54

4 Common Mistakes B2B Marketers Make (and How to Avoid Them)

In this post, we’ll explore four common pitfalls B2B marketers often encounter, drawing lessons from experience. These insights highlight the fundamental differences between B2B and B2C marketing strategies. 1. Targeting with a B2C ApproachDefining the target audience is the cornerstone of any marketing strategy. However, one of the most frequent mistakes B2B marketers make is applying B2C-style..

마케팅 2024. 11. 25. 14:17

5 Key Shifts in B2B Marketing Every Brand Should Know

1. Building Brand Through Social & Community EngagementTraditionally, B2B marketing prioritized email and SEO over community or social media branding. But now, B2B companies are recognizing the value of demand-generation channels (such as social media, podcasts, YouTube, and community platforms) to create a lasting brand impact.With the rise of short-form content, social platform usage is on the..

마케팅 2024. 11. 14. 21:52

4 Key Elements Behind Every Successful Brand in Korea

Whether your brand sells products/services to corporate clients or directly to consumers, now is the perfect time to re-evaluate your branding strategy.Branding efforts can be hard to measure, and their impact is often realized only in the long term. For many marketers, re-evaluating branding can feel like a daunting task. However, from an external perspective, it's clear when a company has inve..

마케팅 2024. 11. 12. 17:47

5 Unique Characteristics of Korean Marketing: Insights for International Marketers

The Korean market stands out with unique marketing dynamics that can surprise even seasoned international marketers. If you’re interested in collaborating with TALENTism for marketing success in Korea, understanding these distinctive features will help you make the most of this fast-paced, trend-driven environment.1. Swift Reaction to TrendsKorean consumers are highly responsive to trends, which..

마케팅 2024. 11. 11. 15:08

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