Why luxury brands work with TALENTism for influencer marketing in Korea.

 

TALENTism (www.talentism.co.kr) started its business as a market research and consulting company in 2014. As Korean has a unique culture and business manner, foreign companies have troubles when they come into Korea market. They say

 "Korean has a unique culture? Sure, every country has its own culture. We have experienced unique cultures in Italy, Vietnam, New Zealand, Iceland, Ghana and India. We can do it very well in Korea, too. We have a great SOP and service"

This attitude makes your business fail in Korea.

 

 

Walmart, Carrefour, LEVI's, Nestlé, NOKIA. These are undoubtedly some of the most successful and recognizable brands worldwide. However, you may have noticed that they are not as prominent in Korea. Does this mean they lack superior service standards or quality? Not necessarily. These brands have achieved tremendous success in various countries, including Iceland, UK, USA, Vietnam, and China, showcasing their exceptional service, quality, and standard operating procedures (SOP) globally.

Yet, despite their global triumphs, penetrating the Korean market has proven to be a unique challenge. The discrepancy lies not in the brands' capabilities but in understanding and resonating with Korean consumers' preferences and behaviors. This is where the concept of TALENTism's influencer marketing service comes into play.

In the realm of marketing, navigating the Korean landscape can be particularly challenging. Understanding Korean customers' preferences and effectively communicating with local influencers require a nuanced approach. Recognizing this gap, TALENTism embarked on its influencer marketing journey in 2018, aiming to bridge the divide between global brands and the Korean market.

TALENTism serves as a gateway for brands venturing into Korea for the first time, offering comprehensive solutions to navigate the intricacies of the Korean market. By leveraging our expertise and network of influencers, we help brands not only establish their presence but also connect authentically with Korean consumers.

Our approach is rooted in understanding the unique dynamics of the Korean market while aligning with global standards of excellence. We believe that by opening doors and facilitating meaningful connections, we can help brands unlock the vast potential of the Korean market while fostering mutual understanding and appreciation.

In essence, the challenges faced by global brands in Korea are not insurmountable. With the right strategy, expertise, and partnership, brands can overcome cultural barriers and thrive in this dynamic market. TALENTism is committed to guiding brands on this journey, empowering them to succeed in Korea's vibrant and ever-evolving landscape.

 

 

TALENTism is specialized in Beauty & Fashion, travel and kids categories influencer marketing. Korean is a trend setter in Asia and all through the world. It is a small country but it effects on billions of customers in the world. 

 

Please feel free to contact us for your successful marketing campaign. We are open to agencies for partnership, too.

www.talentism.co.kr  

kpark@talentism.co.kr