Naver Post to End Service : Understanding the Decision Behind Its Closure

 

 

On April 30, 2025, Naver Post will officially shut down, marking the end of its 12-ear journey since its launch in 2013. Despite the current popularity of text-based platforms like newsletters, Threads, and Brunch, why has Naver decided to discontinue this service?

 

What Is Naver Post?

Naver Post is a mobile-optimized content platform tailored for professional creators. Unlike Naver Blog, which often features personal, casual, or everyday content, Naver Post has focused on delivering refined, professional, and informational content, often published by businesses, brands, and experts.

However, a key difference between the two platforms lies in their visibility strategies. Naver Blog is more advantageous for SEO and search engine exposure, whereas Naver Post primarily relies on follower-based reach. This made it relatively harder for Naver Post content to gain visibility through search.

Why Is Naver Closing Naver Post?

Naver plans to integrate Naver Post content into its blog ecosystem as part of a “selection and focus” strategy. This decision aligns with recent developments, such as the unification of search engines for Naver Blog and Naver Post under Naver VIEW, which has led to a decline in traffic for Naver Post.

Additionally, overlapping features, services, and user experiences between the two platforms made it inefficient to maintain both. The shifting internet landscape and the rise of social media trends have further diminished Naver Post’s influence, prompting this consolidation.

The Challenge of Content Quality

Despite these reasons, concerns about content quality remain. While Naver Blog offers low barriers to entry and freedom of expression, this often results in a flood of low-quality, ad-heavy posts. By contrast, Naver Post has stood out for its more professional and specialized content, which has been valuable for businesses and brands.

 

The Rise of Naver Premium Content

The introduction of Naver Premium Content has further marginalized Naver Post. With this platform, content creators can monetize their work directly and benefit from a review process that ensures higher quality. This gives Premium Content a competitive edge in terms of professionalism and content reliability.

Moreover, Naver is enhancing its knowledge-sharing service, Knowledge iN, with AI technology to launch a new platform called "Newit." This initiative will enable the creation of trend-focused, auto-generated knowledge content, highlighting Naver's ongoing investment in cutting-edge solutions.

The Bigger Picture

When viewed holistically, there are now multiple alternatives to Naver Post. Its once-notable advantage of being mobile-friendly is no longer unique, especially since Naver Blog now supports feed-style content for creators.

At the same time, Naver is focusing on AI-driven personalization to enhance its recommendation capabilities and is building a creative ecosystem that includes short-form content like Clips and Naver TV. These shifts reflect a broader trend towards more dynamic and engaging content formats, making the discontinuation of Naver Post feel inevitable.

What This Means for Naver Marketing

For marketers leveraging Naver Marketing, these changes underscore the importance of adapting to Naver’s evolving ecosystem. By focusing on Naver Blog, Premium Content, and emerging tools like AI-enhanced platforms, businesses can continue to thrive within Naver’s ecosystem while staying ahead of the trends.

If you're looking to maximize your success in Korea's digital landscape, partnering with experts like TALENTism can help you navigate these changes effectively. From optimizing your presence on Naver to crafting strategies tailored to its newest features, we’re here to guide you.